Privacy Policy

1. Introduction

This Privacy Policy explains how ChurnBurn ("we," "us," "our") collects, uses, stores, and protects personal data when you use our website or Service.

We operate as:

• Data Controller for data you provide directly (e.g., your account info)
• Data Processor for data you upload about your end-users

2. Data We Collect

2.1. Data You Provide

• Account name
• Email address
• Billing details
• Login credentials

2.2. End-User Data You Upload

• Names
• Email addresses
• Behavioral metrics
• Engagement history
• Subscription details

You must ensure this data is lawfully collected.

3. How We Use Data

We use data to:

• Provide churn analysis
• Train client-specific machine learning models
• Provide retention suggestions
• Send automated emails (if enabled by you)
• Improve stability and performance of the platform

We do not train generalized models using end-user data.

4. Legal Basis (GDPR)

Depending on context:

• Contract performance
• Legitimate interests
• Consent (provided by the Client for end-user data)

5. Subprocessors

We may use:

• Hosting providers
• Email delivery services
• Logging/monitoring tools

All subprocessors meet GDPR standards.

6. Cookies

We may use necessary cookies for authentication and performance.

Analytics cookies (if any) will require consent.

7. Data Transfers

If data leaves the EU/EEA, we use GDPR-approved safeguards (e.g., Standard Contractual Clauses).

8. Data Retention

• Account data: as long as the account remains active
• End-user data: as long as required for service delivery
• Deleted upon termination or client request

9. Your Rights

You may request:

• Access
• Correction
• Deletion
• Data export
• Restriction or objection to processing

Requests regarding end-user data must come from the Data Controller (our client).

10. Security

We implement encryption, access controls, and secure deletion practices.

11. Contact

For privacy-related questions:
legal@churnburn.io